Students will gain a comprehensive understanding of business branding in the contemporary marketplace and explore organic strategies for achieving success. The course projects are designed to assist existing businesses in developing a distinctive and memorable brand identity. Students will be working on one media consistently and measure results to analyze success and ways to improve. (3 semester credit hours)
REQUIRED SOFTWARE & BOOKS
Adobe Illustrator
Adobe Photoshop
Adobe Express
PREREQUISITES: D401, D402, D403
MORE ABOUT THIS COURSE: In addition to your online lectures and materials, there are class times throughout the semester, please check your Canvas calendar and syllabus for these class times.