Brand Guide & Media Kit

University of Arts & Design

At the University of Arts & Design, our mission is to equip aspiring artists and designers with the skills and knowledge needed to excel in a real-world business environment by offering online interdisciplinary education that seamlessly integrates design principles with business practices, fostering innovation, entrepreneurship, and advancements in the field.

02 — Color

Brand Colors

Our palette blends deep coastal blues with warm earth tones, reflecting intellectual depth, creativity, and a grounded sense of craft.

UAD Navy
#11415b
Primary
UAD Midnight
#091e2d
Dark Accent
UAD Steel
#5b92aa
Secondary
UAD Mist
#b1ced7
Light Accent
UAD Horizon
#93b5c1
Light Accent
UAD Sand
#f2cfad
Warm Accent
UAD Amber
#ed9751
Warm Accent
UAD Linen
#e5d7bd
Neutral
UAD Bark
#473b2b
Earth Accent
UAD Terracotta
#C0522A
Dark Accent · Buttons
UAD Cream
#f7f2ea
Card Background
UAD Dark Orange
#934525
Warm Accent · Eyebrow
03 — Typography

Typefaces

Two typefaces form the University of Arts & Design typographic system — one for digital interfaces and web, one for print and documents.

Assistant Web & Digital Interface
Display
Design shapes
the world.
Light / 300
University
Regular / 400
University
SemiBold / 600
University
Bold / 700
University
At the University of Arts & Design, we believe that creativity and commerce are not opposites — they are partners. Our online programs are built for the working artist, the aspiring designer, and the entrepreneurial thinker ready to build something lasting.
Roboto Print & Documents
Display
Art meets
enterprise.
Light / 300
University
Regular / 400
University
Medium / 500
University
Bold / 700
University
At the University of Arts & Design, we believe that creativity and commerce are not opposites — they are partners. Our online programs are built for the working artist, the aspiring designer, and the entrepreneurial thinker ready to build something lasting.