This course introduces students to the principles of creating a distinct and memorable brand presence through consistent use of one medium. Through hands-on projects, students will craft unique brand identities, exploring how
imagery, tone, and style shape perception. By experimenting with different design techniques, they will also learn to evaluate the impact of their work, gathering insights to refine their approach and enhance their creative projects. (1.5 semester credit hours)
REQUIRED SOFTWARE & BOOKS
Adobe Illustrator
Adobe Photoshop
PREREQUISITES:
MORE ABOUT THIS COURSE: In addition to your online lectures and materials, there are class times throughout the semester, please check your Canvas calendar and syllabus for these class times.